The project was the second annual International Innovation Week, and eight Universities from around Europe took part with 32 international students and 16 students from Avans.
The students from Manchester Metropolitan University’s Cheshire campus networked with students from Portugal, Italy, Turkey, Poland, Denmark, Finland, Belgium and, of course, the Netherlands.
This year the competition was set by KLM, which is one of the world’s largest airlines, and the students had an intensive mixed-national team competition, and had tutors from around Europe. They visited KLM offices, and Schiphol Airport to undertake research, and pitched their ideas to the Directors of the airline at KLM’s head office in Schiphol.
At the end of the week, KLM chose a winner and Manchester Metropolitan University’s Cheshire campus student Bing Ji Lei’s team was awarded the prize for the winning concept. With such a hard task to complete on such a tight deadline Chinese Exchange student Bing Ji Lei explained how difficult the week was: “Even though the beginning was not easy, I kept going and was proactive in my work. In the end, I got an incredible result.”
Despite this, the students did not feel out of their depth and thrived under the pressure. They also took part in many interesting activities from creativity lectures to a good-bye party. Each day of the thrilling week had its own theme, Monday was “problem finding”, Tuesday was “ideation”, Wednesday was “concepting”, Thursday was “Implementation” and Friday was “presentations”. This structure shows how the innovation week gave the students experience of each stage of a campaign for a large corporation.
When asked how the experience will help his career in the future, second year William Ralston said:”This experience will help me with my degree as it gave me and my fellow students an insight into how to approach a problem from different perspectives and how to solve these problems using different techniques. In the future, this will also help as I believe it will help my CV stand out from the rest from any job competitors.”
Senior lecturer, Andrew Baird taught a class of AVANS students. On the importance of the week, he said: “The AVANS International Innovation Week offers students an excellent experience with high quality European companies, academics, and students, at AVANS Den Bosch campus. This is my second year working with the Businet partners at AVANS, our students embraced the innovation challenge, and excelled in the intensive learning environment.”
To find out more about our Business and Management courses at Manchester Metropolitan University’s Cheshire campus follow:http://www.cheshire.mmu.ac.uk/bms/