Events Management students present ideas to MCWFC

CM img_1822
Students at Manchester City FC’s Academy Stadium

As part of the partnership between MCWFC and the Events Management programme at Manchester Metropolitan University, students studying the final year Sport and Events Unit undertook an assessed activity that involved the planning of match day experiences, designed to enhance fan engagement.

Commenting on this opportunity, Level 6 student Laura Pitcher said: “For us this is an amazing opportunity as we get first-hand experience at planning an event in a sporting environment with one of the UK’s best women’s football teams.”

The students worked in groups to create an original concept aimed at either attracting new supporters or enhancing the experience of current MCWFC fans. The first event, called ‘#yournewhometeam’, has been created with the aim of attracting new fans who are also new to Manchester, including first year students as well as new national and international residents.

The event will consist of an International Food Festival undertaken before a match and will aim to provide opportunities for those new to the city to meet other new residents and share in the experience of food and football.

On behalf of the group organising this event Bethan Bowker-Farrell said: “We are excited to get involved with this scheme as it is a fantastic opportunity to work with MCWFC. Through this activity we can further develop our event planning skills, and we will have opportunities to network and build connections within the sport events industry.”

The second group have developed a concept called ‘European Nights Under The Lights”, which aims to provide fans of Manchester City Women’s Football Club with an opportunity to go on a European tour with the team. The event will be themed around a Champions League opponents’ national culture and incorporate elements such as food, drink and décor throughout the stadium. The intention is to host this event in a ‘Fan Zone’ outside of the ground in order to attract both home and visiting supporters.

As a result of delivering this activity, CJ Marshall said: “The group hopes to learn the skills that are required for the production of large scale sports events and gain further knowledge of the logistics and operational challenges involved within events such as these.”

The students presented their ideas to Suzanne Vallom, Partnership Marketing Manager (Europe & Africa), Anna Palà Dato, Match Day and Events Executive, Ellen Walker, Match Day Events Manager and Rebecca Walkden, Business & Operations MCWFC. After the presentations, there was an opportunity to ask the club representatives about the opportunities and challenges that they encounter when delivering events within a professional club environment as well as undertaking a tour of the academy stadium.

Commenting on the partnership with the football club, MMU Sport and Events Tutor Jonathan Sibley said: The support provided by the MCWFC has been fantastic and this partnership has enabled us to develop unique opportunities for students studying Events Management at Manchester Met, which will contribute to both their education and their employability.”

 To find out more about the partnership or sign up for free MCWFC home match tickets, visit